Based on Osterwalder's 9 segment business model canvas. Occasionally updated with new company business model analyses.

LINKEDIN

Value Proposition: using data science to help companies close more hiring deals or sales, high quality relationships, identify and reach the right talent, reach target audience, API and widgets, learning platform, publishing platform
Customer Segments:
 job seekers, recruiters, developers, advertisers, marketers
Revenue Streams: subscription services, marketing solution, hiring solution, learning platform
Customer Relationships: self-service, members can invite anyone to connect (open platform), networking effect- within and across industries, B2B reviews, groups, advertisements, recruitment, job listings, mentorship services
Channels: mobile app, web app, API
Key Activities: R&D, software development, legal, ops, trend moderator, group/page moderator
Key Resources: big data, recommendation algorithm, platform, brand, community, employees, social b2b reviews
Key Partners: community, influencers, content creators, data centers, acquisitions, developers
Cost Structure: employees, infrastructure, real estate, product development, legal, acquisitions, marketing & sales

TUMBLR

Value Proposition: create personal posts and blogs (multimedia), experience, advertisement, high traffic
Customer Segments:
 internet users (50% 18-24 yo), advertisers, publishers, enterprises
Revenue Streams: premium subscriptions, sponsor products, promoted posts
Customer Relationships: personalized engagement, community online, automation, social network, content platform
Channels: website, app, analytics, API, app marketplace
Key Activities: software development, engineering and ops, generates communities
Key Resources: big data, community, algorithms, content, platform
Key Partners: Oath (parent company), developers, content creators
Cost Structure: data security and real estate, legal, R&D, employee resources

WEWORK - *STORYTELLING CANVAS

Subject: community is what makes WeWork special and it represents a huge opportunity
Goal:
(1) secure investement in WeWork (2) expand WeWork and their mission
Audience:
investor community
Before:
co-working is a niche, fragmented market, lots of shared office spaces already exist
1) Set the Scene:
the tech industry and office space market is big but fragmented, lots of empty commercial spaces = real estate opportunity, economic downturn is creating opportunity, lots of new startups and small businesses are emerging
2) Make Your Point:
people are looking for more than just a desk/office… they are looking for a community!
3) Conclusion:
Join the WeWork community and invest in the future of WeWork!
After:
Increased interest in WeWork

AIRBNB

Value Proposition: (1) great places to stay worldwide at affordable prices, (2) rent out extra place for $
Customer Segments:
 (1) travelers looking for good deal; (2) property owners who want to generate income
Revenue Streams: (1) 6-12% of booking fees (2) 3% of each successful booking
Customer Relationships: self service with reputable, responsive support team (desktop, mobile, SMS), information security, rankings/reviews, promotional campaigns for loyal users, political involvement
Channels: website, blog, facebook page (main & engineering), YouTube channel
Key Activities: platform development, community management, marketing, photography service management, online/international payment, data analysis
Key Resources: community of travelers and hosts, brand, platform
Key Partners: local hosts, VC’s, local photographers, insurance
Cost Structure: insurance, human resources, servers, online/international payment, photographers, marketing

TWITTER

Customer Segments: users, enterprises/agencies, developers, advertisers/marketers
Value Proposition: social connection: power to create and share ideas instantly, news, targeted marketing, twitter apps, online reputation, communication: messaging
Revenue Streams: promoted accounts/tweets, analytics, licensing data streams
Customer Relationships: analytics, survey/polls, political influence
Channels: website, mobile app, SMS, Twitter API
Key Activities: platform development, algorithm improvement, community management
Key Resources: twitter.com platform, tweets, big data
Key Partners: search vendor, media companies, content partners, acquisitions (Periscope, Vine), mobile devices
Cost Structure: employees, servers, real estate: offices, R&D, acquisitions

THUMBTACK

Customer Segments: (1) contractors, professionals; (2) customers
Value Proposition: fair quotes, good service, convenience
Revenue Streams: augmented lead generator
Customer Relationships: word-word-of-mouth
Channels: direct, marketing
Key Activities: design, software engineering, recruiting, customer support
Key Resources: offices, funding
Key Partners: contractors, professionals
Cost Structure: marketing, logistics

CIRQUE DU SOLEIL

Value Proposition: (1) artistic performances with unique blend of opera ballet theater, street performance arts, and classical circus arts— a completely new entertaining space, (2) “O” 360-degree VR content
Customer Segments:
 families, performing arts fans
Customer Relationships: brand, community/fans, unique entertainment experience
Revenue Streams: ticket sales, sponsorships, merchandise, licensing
Channels: website, media, events, physical parks, companies selling tickets
Key Activities: show production, logistics, training/choreography, marketing, diversification strategy, networking
Key Resources: ~4k people from over 40 countries, generating an estimated annual revenue exceeding $800m, artists, riding stables, filmography, discography
Key Partners: Subsidiaries, sponsors, owners, global and corporate partners, Google Chrome extension2012,
Cost Structure: legal, training, travel, staff, accommodations, compensation, productions

PELOTON

Customer segments: upper-middle class, enjoys working out, own schedule
Value Proposition: status, motivation/gamification, personalization, trainers
Revenue Streams: $2k upfront, $40/month, merchandise, [lifetime value analysis of 2 years] $3k
Customer Relationships: get-keep-grow, personal service model, long term relationship with trainers
Channels: direct, marketing
Key Activities: design, software engineering, recruiting
Key Resources: shop, funding
Key Partners: manufacturers
Cost Structure: manufacturing/inventory, customer acquisition, logistics, content developers